Saturday, November 30, 2019
Terrorism, Counter
Elements of the US Standard Intelligence Producers Cycle Intelligence cycle denotes all the activities that are within the intelligent cycle niche. Usually, these undertakings include processes that guarantee useful decision-making for a given information. As the name suggests, Intelligence Cycle is a set of processes that includes planning, data analysis and evaluation, and integration and information dissemination (Central Intelligence Agency 2008). The five elements of the US Standard Intelligence Producers Cycle are discussed below.Advertising We will write a custom essay sample on Terrorism, Counter-Terrorism, and Intelligence specifically for you for only $16.05 $11/page Learn More Planning and direction Planning is the primary sphere of all that takes place within Intelligence Cycle. All the processes begin with planning, and this shapes the overall framework of all that follows. Planning leads the personnel to execute a particular job in a proced ural, programmed way that gives direction to what is needed, and that which must be achieved (Central Intelligence Agency 2008). Collection Intelligence Cycle personnel collect information by any means necessary from all the sources available. The personnel rely on the information found from newspapers, magazines, television, and radio broadcasts. Other pieces of information are usually attained by means of secret recording devices that help to authenticate their sources. Pictures taken by CCTV and satellites are usually part of this process. Processing The personnel rely on the information collected so that it can be processed for interpretation. It is usually upon interpretation that the information can gain access and form part of the Intelligence Report. The personnel usually document or encrypt the information for evaluation and analysis. Analysis and production Here, the personnel consider the information so far achieved and determine its compatibility while considering the ke y policy issues inherent within. The personnel assess any eventuality that could be attached to a particular piece of information or that might affect the US public interest in one way or the other. Dissemination Dissemination is usually the final step where the personnel give their final documented analysis and forward it to a policy maker. Dissemination follows analysis where learning outcomes of the original question are decoded, after which the whole process begins again for finer information synthesis. Classes of spies Sun Tzu forwarded five classes of spies include local spies, inward, converted, doomed, and surviving spies (The Internet Classics Archive 2005). Tzu opines that when these classes of spies are at work, the secret system becomes robust, and is beyond reproach.Advertising Looking for essay on political sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More Local spies Local spies take the services of local inhabitants of a region into consideration. The intelligence may advance its collaboration with the indigenous people in an enemy country and win the locals by kind treatments with the aim of using them as spies to volunteer fruitful information. Inward spies Inward spies consider the services of officials in the enemy region by luring them to volunteer valuable information within their system. Usually, worthy officials who have fallen out with the system are very formidable individuals to engage because they may feel aggrieved, and would naturally augur well to play a role in the enemy court. Converted spies Intelligence may seek to convert enemy spies to play on their side while volunteering very insightful information since they are within the system. The intelligence, according to Lieberman (2012, p. 22), has a duty to win over these individuals by any means necessary including bribes and liberal promises capable of detaching them from the enemy side. It also involves inducing them to relay f alse information to the system they work for to weaken the enemy (The Internet Classics Archive 2005). Doomed spies This category involves a lot of deception to hoodwink the enemy side by orchestrating stage-managed acts to reveal the strengths and weaknesses of the enemy side. The intelligence, therefore, capitalises on their weaknesses to deal with the enemy a big blow. Surviving spies This category consists of individuals attached to the enemy side to volunteer valuable information, which is usually confined within the system. Such individuals must be of keen intellect, though outwardly presumed as fools but with passion and commitment to deliver their presumed system to the enemy. The difference between ââ¬ËCovert Actionââ¬â¢ (CA) and ââ¬ËClandestine Operationsââ¬â¢ (CO) Each of these actions entails a planned, coordinated, and well-executed operation that seeks to conceal the identity of the sponsors or nature of the operation (Daugherty 2004, p. 25). They have a ne t political effect with a possible ramification in the police force, the military, or the intelligence service. Covert Actions undertake their operations surreptitiously without necessarily revealing their sponsors to that effect while Clandestine Operations strive to conceal the nature of the operation (Daugherty 2004, p. 30). However, Covert Action and Clandestine Operations, according to Stone and Williams (2015, p. 7), are distinct in their own separate ways. While Covert Action (CA) emphasises on the concealment of the identity of the sponsor of the operation, Clandestine Operations (CO) instead has information on its actions or operations concealed. Moreover, while clandestine seeks to mystify its operations, covert seeks to deny its operations.Advertising We will write a custom essay sample on Terrorism, Counter-Terrorism, and Intelligence specifically for you for only $16.05 $11/page Learn More Clandestine operation, therefore, differs from cove rt action due to its emphasis on concealing the details of the operation while covert action seeks to obscure the identity of the sponsor (Stone Williams 2015, p. 10). The killing of Osama Bin Laden falls under clandestine operation since the emphasis was placed on concealing the details of the operation while the sponsors were known to be the US Government. In the operation that eliminated Bin Laden, the operations of the Seal Team Six were not revealed even after the successful killing of Osama. The three main forms of ethics discussed in weeks 10 and 11 Ethical and moral intelligence seeks to nurture principles of just intelligence by creating theories capable of answering many ethical concerns while emphasising on the classical metaphysical laws developed over the years. No clear theory seems to conjoin community intelligence studies to the just war theory as provided for in the military ethics. The three main forms of ethics discussed in weeks 10 and 11 consist of fundamental freedoms, rights, and utilitarianism. Utilitarianism, as Lyons (2011) notes, defines the priorities of principles and explore whether such principles conflict with those of others in practice or not. Under utilitarianism, rights and freedoms ideologies are applicable as a single comprehensive concept of justice that assents to fairness and equal treatment for all without seeking to put individual interest above all others in any way. These ethical principles are applicable in a broad spectrum and significance in ensuring that the law does not apply by default to certain individuals.à These ethics, therefore, present the image of justice and equity concept that aim at political liberalism among individuals and within their societies without necessarily infringing on othersââ¬â¢ freedoms or liberties. As Richardson (2011) notes, intelligenceââ¬â¢s concept of justice as fairness envisages a society of free citizens with equal rights whose main desire is to work in harmony withi n a democratic and free economic system. Intelligence account of fair and equal treatment for all is a version of political liberalism that concerns the legitimate application of political power in an egalitarian (Taylor 2008, p. 72). As noted herein, intelligenceââ¬â¢s pedagogy of fair and equal treatment for all is a demonstration of how enduring unity is achievable even under the multifaceted worldviews that democratic institutions are capable of offering (Stanford Encyclopedia of Philosophy 2007). The security of any person at any given moment is not subject to bargain. When the security of a society is compromised, individuals live in peril and fear of being victimised by circumstances. Security brings forth life, happiness, and abundance that makes man complete.Advertising Looking for essay on political sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More Since everything depends on it, a society will always pursue security for its people to thrive. Intelligenceââ¬â¢s seeks to strengthen the laws of principles that embody the foundations of fair and equal treatment for all. The principle, to open-minded foreign policy that it seeks to mould aims at explaining how a peaceful and tolerant societal order could be productive in developing individuals regardless of their religious creeds or political affiliations. Individuals with a utilitarian mind-set naturally agree that all that is good is by virtue of utility, which in turn points to an individualââ¬â¢s welfare and societal wellbeing (Stanford Encyclopedia of Philosophy 2012). The concept of security delves much on basic common good, and holds that the wellbeing of individuals consists of preference while specifying right action when it comes to satisfying and justifying such preferences. Notably, fair and equal treatment for all suffices as the best alternative in building str ong institutions. Usually, individualsââ¬â¢ welfare consists of community, happiness, wealth, self-development, and self-worth (Stanford Encyclopedia of Philosophy 2013). Accordingly, each of these elements is either a means to concomitant or preference, and this linkage with preference make individuals accountable as part of the society. Given the absurd nature of the difficulty in gauging individuals, White (2012) opines that this association with preference makes utilitarian account for fair and equal treatment of all formidable choices in building stronger communities. Intelligence concept in these presumptions presupposes a hypothetical action where all individuals have the capacity to explore their lifelong sought after dreams since by its very nature of equal opportunities individuals are limitless in their lives. The just war theorists hold that resorting to war is not necessarily to counter aggression, but simply as a last resort. While critics of the just war theory hol d that the concept of war as a last resort would not recognise any type of war as just. Ideally, there can never be factual attempts to avoid war, especially in the face of such extreme aggression. Under these schemes of things, Hinnebusch (2007, p. 13) notes that after all reasonable attempts have been made to reach out to the warring forces, it would be reasonable to employ the rival force capable of ending the conflict. The only problem perhaps is to decide who is entrusted with the making of such a decision. However, once this decision is reached, questions abound whether all the possibilities to avoid war might have been met or not will always suffice. The war on terrorism in particular has raised such concerns. It is because of such considerations that Washington attempted to reach out to the Arab world severally (Lieberfeld 2005, p. 16). Given the prospects of a terror network such as Al-Qaeda, it would be a waste of time extending diplomatic ties to resolve the conflict dipl omatically, hence the inclination to apply force in pursuing its perpetrates. Under the just war theory, acts of vengeance cannot be committed to humanity while the rest of the world watch. For example, in the case of Iraqââ¬â¢s aggression in Kuwait, someone had to come and assist. Naturally, the just war theory holds that an ally of a country under attack is justified to intervene and even join forces should conditions file past the morally and ethically inexcusable baseline. Therefore, the basis of USââ¬â¢s joining the war was in the spirit of redeeming the plight of humanity, which readily qualifies the intervening state as just in its action (Office of the Historian 2013). While opponents of the just war theory hold views that are contrary, especially in light of the humanitarian crisis it may pose. However, the final determinant of war depends on who argues his points best under the very theory of the just war. Considerable accusations directed to the US at its hypocrisy in fighting terrorism are purely baseless and impractical. The war against terrorism does not only pass out as a moral victory for the American people, but also for the entire world population. Clearly, it is a proof of Americaââ¬â¢s decency to the use of power proportionately. Besides, it is a demonstration that with the US as the worldââ¬â¢s military power and intelligence might, all nations are protected against aggressors and transgressors such as Osama Bin Laden whose extremism ideologies were increasingly making the world more insecure. References Central Intelligence Agency 2008, The 2008 CIA World Factbook by United States. Web. Daugherty, J 2004, Executive Secrets: Coved the Presidency, University of Kentucky Press, Lexington, Kentucky. Hinnebusch, R 2007, ââ¬ËThe American invasion of Iraq: Causes and consequencesââ¬â¢, Perceptions, vol. 1, no. 1, pp. 9-27. Lieberfeld, D 2005, ââ¬ËTheories of conflict, and the Iraq warââ¬â¢, International Journal of Peace Studies, vol. 10, no. 2, pp. 1-21. Lieberman, J 2012, Liberalism undressed, Oxford University Press, New York. Lyons, D 2011, Forms and limits of utilitarianism, Clarendon Press, Oxford. Office of the Historian 2013, Milestones, 1989-1992: The Gulf War, 1991. Web. Richardson, H 2011, Internet Encyclopedia of Philosophy: John Rawls (1921-2002). Web. Taylor, R 2008, Reconstructing Rawls: The Kantian foundations of justice as fairness, Pennsylvania State University Press, University Park, PA. Stanford Encyclopedia of Philosophy 2007, Equality. Web. Stanford Encyclopedia of Philosophy 2012, John Rawls. Web. Stanford Encyclopedia of Philosophy 2013, Distributive Justice. Web. Stone, C Williams, R 2015, All Necessary Means: Employing CIA operatives in a Warfighting Role alongside Special Operations Forces, CreateSpace Independent Publishing Platform, New York. The Internet Classics Archive 2005, The Art of War ââ¬â Sun Zi XIII. Web. White, J 2012, Political philosophy: A historical i ntroduction, Oxford University Press, New York. This essay on Terrorism, Counter-Terrorism, and Intelligence was written and submitted by user Mar1a to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.
Monday, November 25, 2019
Coffee and Starbucks Essays
Coffee and Starbucks Essays Coffee and Starbucks Paper Coffee and Starbucks Paper Starbucks: The best coffee, for the best YOU. Marketing Assignment DT398/1 Lecturer: Dr Daire Hooper Student: Tatiana Petruskova student NO. : 3337431 1. 0 Table of contents 2. 0 Introduction 3. 0 Current marketing situation 2 3 3. 1 Starbuckss current position in global markets 3. 2 Main competitors 4. 0 Environmental factors 4. 1 Micro Environment 4. 1. 1 Main Competitors 4. 1. 2 Customers 4. 1. 3 Suppliers 4. 2 Macro Environment 4. 2. 1 Economic Factors 4. 2. 2 Technological Factors 4. 2. 3 Political Factors 5. 0 SWOT analysts 5. 1 Strengths 5. 2 Weaknesses 5. 3 Opportunities 5. Threats 6. 7. 0 8. 0 9. 0 10. 0 11. 0 12. 0 2. 0 Product and Branding Strategies Pricing Strategies Promotional Strategies Distribution Channels Summary Conclusion References Introduction 4 5 6 7 8 9 10 11 The first Starbucks opened in 1971 by three partners: Jerry Baldwin, Gordon Bowker and Zev Siegl. The whole company was back then only a single store in Seattles historic Pike Place Market. Under the lea dership of Howard Schultz, President and CEO, the company has not only grown in the United States but world-wide expansion has been spectacular (Forbes 2013). Today, Starbucks is the largest coffeehouse erve hot and cold beverages, whole bean and microground instant coffee, full-leaf teas, pastries and snacks. Starbucks verifies the social and environmental performance of all manufactured products that end up in their stores. By the end of fiscal 2009, Starbucks had assessed the performance of over 114 factories around the world and assisted in over 37 performance improvement programmes (Starbucks). 3. 0 Current Marketing Situation Starbucks continues to expand overseas and most of the new additions will be in Asia Pacific and Chinas regions. China will be a key part of its global expansion as the ompany looks to grow the store count in the nation to 1,500 by the end of 201 5 (Forbes 2013). Starbucks utilises license agreements, strategic partnerships, and many other business activities and agreements. Starbucks latest acquisition of La Boulange and Evolution Fresh play some role in the companys growth as there is more food for breakfast and lunch including more baked goods coming soon. Starbucks also agreed to purchase tea retailer Teavana Holdings Inc. for $620 million. It is its largest acquisition to date. When it comes to buying, Starbucks is well known for its commitment to quality products. The company increased their purchases to 40 million pounds, making it the largest purchaser of the Fair Trade Certified coffee in the world (Starbucks Corporation). 3. 1 Starbucks current position in the world market A recent survey by American Express/SAP ranks Starbucks 49th among the Top 100 global retailers (Forbes 2013). Starbucks Corp. raised its profit forecast for the current fiscal year after sales in its top market U. S. topped expectations. The company set its new earnings per share forecast for fiscal 2013 at $2. 06 to $2. 15, up from $2. 04 to $2. 14 per share, previously. It also raised its target for global net new stores to 1,300 from 1,200 on accelerated expansion plans for China. 3. 2 Starbucks and its main competitors Starbucks primary competitors are quick-service restaurants and specialty coffee shop. Starbucks major competitors are Dunkin Donuts and McDonalds. McDonalds recently introduced McCafe campaign in which it sells coffee beverages at a slight discount to Starbucks. McDonalds priced their drinks between $1. 9 and $3. 29. By comparison, Starbucks comparable drink versions were priced between $2. 65 and $4. 15, a premium of approximately one-third. Dunkin Donuts uses its donuts and the est of their menu as the attraction. By 2006, Dunkin Donuts was the top selling retailer of coffee-by-the-cup in America at 2. 7 million cups a day, close to one billion cups a year (Dunkin Donuts, Press Release 2006). 4. 0 Environmental factors 4. 1 Micro environment The following section of this deals with some of the main factors within the Starbucks companies micro environment. More specifically, the following headings will be explored: 1. Main Competitors 2. Customers 3. Suppliers quality, service, suitability, and price. Although Starbucks faces significant competition in the markets, it is still ahead of its competitors. Starbucks main target market is men and women aged 25 to 40. They account for Just about half (49%) of its total business. Starbucks attract this particular age group through hip, contemporary design that is compliant in its advertising and decor and working to keep its products current as status symbols. Customers are likely to be urbanites with moderately high income and professional careers. Another 40% of Starbucks sales are creating young adults, aged 18 to 24. To appeal to this age group, Starbucks positions itself in colleges where students can hang out, and also appeals o them through technology focusing on social networking where it is actively producing a cool image. Aside from extraordinary coffee, Starbucks has made a business out of human connections, community involvement and the celebration of cultures. (Starbucks) Starbucks is seeking for diverse-owned businesses to purchase from. In addition to their buying practices, they support supplier diversity outreach projects sponsored by various organizations such as: The National Minority Supplier Development Council and the Womens Business Enterprise National Council. These projects nclude opportunity fairs, business development roundtables and supplier development projects. The Supplier Diversity helps to identify and deliver high- quality products and services. Starbucks is committed in creating a workplace that values and respects workers from diverse backgrounds. The company works with overseas suppliers to maintain a workplace that does not abuse workers. Therefore African farm groups selling coffee beans are getting more valued, they are paid better wages including benefits and are provided with resources that help to lower the cost of production, reduce fungus infections and increase the production of remium coffee. 4. 2 Macro Environement This section will examine some of the key Macro Environmental factors that face Heineken. More specifically, the following subjects will be discussed: 1. Economic Factors 2. Technological Factors 3. Political Factors As stated by Kotler and Armstrong (2010, p. 106), technological advances are possibly the strongest forces affecting current marketing strategies. The explosion of social media and the emergence of innovative technology in the last decade has seen new companies. Some of Starbucks uses of technology to market its product are as follows: 1 . Starbucks continuously uploads pictures and statuses on sites such as facebook, Instagram, twitter and pinterest, where most of the people in todays world have daily access to. . The introduction of Starbucks card had improved customer service. 3. Starbucks launched a free nationwide mobile payment app. 4. The free, unlimited Wi-Fi in the stores serves as makeshift office and a meeting place. 5. Starbucks has its own official website, where you can see the menu, purchase gifts, read about all the information of their products and Starbucks contribution to the environement as well as the ethical sourcing. Y ou can also top up our Starbucks card online. There have also been technological developments in agriculture. Agricultural technology has been a primary factor contributing to increases in farm productivity in developing countries. Although there is still widespread food insecurity, the situation without current technology development would have been inconceivable. Food prices are lower because of technology, but the benefits between consumers and producers depend on the nature of the local economy and trade patterns. Political factors that affect Starbucks include the level of stability within the countries in which Starbucks buy its coffee from. They get their coffee beans from countries all around the world in which some countries have a lot of natural disasters like earthquakes, tsunamis and wars. These natural disasters can affect Starbucks business because the countries will not be able to supply them with any of the coffee beans and they will have no coffee to sell. Starbucks also claims to be environmentally friendly, so they have to consider how to protect the brand aspect in everything they do. Another very important factor is the relationships between the countries between which the exchange of products is taking place. . 0 SWOT Analysts 1 . Commitment to quality 2. Large expansion worldwide 3. Ethical sourcing 4. Largest coffeehouse chain in the world 5. Supporting farmers and their communities 5. 2 Weakness 1. Product pricing 2. Negative publicity 3. Coffee beans price is the major influence over firms profits 5. 3 1. Increase in product variety 2. International expansion of retail operations 3. Technological adva ncements 4. Joint ventures Opportunities 1 . Competitors with similar offerings at lower cost 2. Rising prices in coffee beans and dairy products 3. Trademark infringement 4. Emergence of new competitors Products and branding strategy According to Louis E. Boone and David L. Kurtz (2010, p. 379) marketers recognize the powerful influence products and product lines have on customer behaviour and they work to create strong identities for their product and protect them. Branding is the process of creating that identity. Pricing Strategy Starbucks is the leader of the coffee market. As a distinct company, it controls a number of times more market share than any of its competitors. Starbucks sets its costs on a simple idea: high value at moderate cost. When people feel like they are getting a good deal for their money, they are more likely to pay a higher cost. Quality is the key. Sometimes when Starbucks introduces new products at higher cost, the costumers are willing to pay the extra money because they relate the Starbucks name with high quality. Although the risk still exists that more customers will prefer the lower-priced items, by presenting higher-priced items alongside lower-cost substitutes, Starbucks is mitigating the higher price through comparison. . 0 Promotional Strategies Starbucks has a strong presence on a number of social networks. When it comes to engaging its customers, Starbucks has definitely set a high bar. Instead of only ocusing their effort on new costumers, it cultivates its current ones. Whenever Starbucks takes a photo, it shares it on Instagram, twitter, facebook or pinterest. Promotion through networking is more valuable, as the world becomes more digitally concentrated. A proof its success can be seen on Facebook, where Starbucks has already over 35,5 million likes and the numbers are keep going up. Starbucks also increased their advertising in radios, televisions and billboards from 1. 4% to 3% by 2009. Starbucks uses push-pull strategy : Push tactics are taking the product to the costumer. Pull tactics are getting the ostumer to come to you. 9. 0 Distribution Channels Kotler and Armstrong (2013) describe a distribution channel to be a set of consumption by the consumer or business user. Moon and Quelch (2004) outline that Starbucks sold coffee products through non-company operated retail channels. These Specialty Operations accounted for of net revenues. About 27% of these revenues came from North America food-service accounts, that is sales of whole- bean and ground coffees to hotels, airlines and restaurants. Another 18% came from domestic retail store licences. The remaining 55% of specialty revenues came from a ariety of sources, including international licensed stores, grocery stores and warehouses clubs, online and mail-order sales. Starbucks also had a Joint venture with Pepsi-Cola to distribute Frappuccino beverages, as well as partnership with Dreyers Grand Ice Cream to develop and distribute a line of premium ice creams. 0. 0 Summary This report has looked at Starbucks, both as a brand and as an international manufacturer. It has investigated the methods of marketing that Starbucks uses to develop and promote, and also to distribute and sell its brands. Through comparisons with Starbucks main competitors, the companies standing in the arket place has been explained. 1 1. 0 Conclusion To conclude, this report has discovered that Starbuck has improved its brand profile by advertising and promoting itself. It has reached many new markets through a history of business partnerships and acquisitions. The company uses these acquisitions to market and distribute its core Starbucks brand. Our financial analysis has shown that Starbucks has an undervalued market price. This along with a promising expected return, and positive projections for future growth provide us reason to believe that it will undoubtedly add value to our current portfolio. 12. References Starbucks Corporations. Retrieved from starbucks. ie/about-us/our-heritage starbucks. ie/responsibility/sourcing/store-products Forbes (2013, January 1). Starbucks: Global Coffee Giant Has New Growth Plans. Retrieved from http:// www. forbes. com/sites/walterloeb/2013/01131 /starbucks- global-coffee- has- new- growth-plans/ Trefls (2013, July 23) Starbucks U. S. Growth Will Remain Solid While articles/196246/starb ucks- u-s- growth-will- remain-solid-while-overseas-expans ion- continues/2013-07-23 Seaford B. , Culp R. , Brooks B. (2012). Journal of the International Academy for Case Studies Vol. 18 Issue 3, p39-57. Starbucks: Maintaining a clear position. Starbucks. Starbucks environmenal factors. Retrieved from starbucks. ie/responsibility/environment Boone, L. E. Kurtz, D. L. (2010, p. 379) Contemporary Marketing. Natorp Boulevard Mason, OH: South Western Cengage Learning. Kotler, P. Armstrong, G. (2013, p. 355). Principles of Marketing (6th ed. ). Moon Y. , Quelch J. (2004). Starbucks: Delivery Customer Service. HBS No. 9-504-016, Harvard Business School Publishing. Moskowitz M. , (2001). Business Society Review. Company Performance Roundup, Issue 95, p73
Friday, November 22, 2019
Bang & Olufson Marketing Analysis
Bang Olufson Marketing Analysis The aim of this report is to critically assess the marketing strategies of ââ¬Å"Bang & Olufsenâ⬠considering their business in United Kingdom. It comments on the B2B and B2C products in brief. The report comments on the following: The macro business environment Organisationââ¬â¢s Marketing Mix Organisationââ¬â¢s segmentation, targeting and positioning strategies. Based on the findings and observations, some recommendations are put forth at the end of the report. Company Background Bang & Olufsen manufactures a highly distinctive and exclusive range of televisions, music systems, loudspeakers, telephones, and multimedia products that combine technological excellence with emotional appeal. Founded in 1925, by ââ¬Å"Peter Bangâ⬠Ãâà andÃâà ââ¬Å"Svend Olufsenâ⬠in Struer, Denmark, Bang & Olufsen a/s is world renowned for its distinctive range of quality audio, video and multimedia products that represent their vision: ââ¬Å"Courage to consta ntly question the ordinary in search of surprising, long-lasting experiencesâ⬠. Bang & Olufsen employs over 2,550 staff members and had a turnover of DKK 4,092 million (EUR 5486 million) in the 2007/2008 financial year. (Bang & Olufsen) The Macro Business Environment Most of the B&O products are manufactured in Denmark. Considering the business in UK, it has to understand the political, economic, socio-cultural and technological environment in UK. Since Denmark and UK are the members of European Union (EU), there are some advantages for the organisation. Political The European Union (EU) allows the free movement of goods and services between almost 500 million consumers in 27 EU member states. Due to this, import duty is not payable on goods sourced from Denmark, being one of the EU member states. (Business Link UK) There could be changes in the VAT and service taxation policies with the formation of new government. Economic The economic crisis and recession had affected the bu siness of B&O as people and businesses are more likely to hold on to their cash and not to spend it on high priced consumer goods. Due to the fall in share prices and real estate markets, the consumers of the high end products, like B&O, will be less likely to spend as earlier. Another economic factor faced by the B&O is currency exchange rates. As large part of the products produced in Denmark and with the Danish Krone (DKK) pegged to Euro, devaluation of GBP to the Euro has affected sales in UK which is one of the largest markets of the company. Socio-cultural B&O has adopted the philosophy of Danish Design, which is renowned for its high class design and quality. The products of this class are considered as status symbols and products of pride. Technological Competitors like Bose, Loewe who are also known for their design, quality with the high prices are coming up with new products with the same functionalities as B&O with equal or slightly lower prices. Due to the advancements in the technology, components are getting cheaper which may help companies like Sony, Samsung etc. with range of products in various qualities, targeting customers spanning across price conscious segments to quality focused segments. Legal The company has to ensure the protection of the trademarks of the brand. The logos and other trademarks should be registered in UK.
Wednesday, November 20, 2019
Questiona and Answer Essay Example | Topics and Well Written Essays - 500 words
Questiona and Answer - Essay Example Illustrators also often resort to research in the early stages of the illustrative process. They usually do background research of the elements involved in the story and deeply understand them in order to better tell the story in picture. The next procedure would be the storyboards, design and layout, where the illustrator arranges the sequence and the blending of the text and the illustrations in order to have the most potent story-telling effect and to highlight and emphasize certain parts where highlighting is needed. Ansty & Bull (2000) noted that the illustrative process is rather full of interaction from many people along the way, and not only isolated to the illustrator. He consults among many individuals and are also critiqued and constructively evaluated by others before the final output is done. This step is essential especially with the involvement of an editor wherein he knows what might be good or what might be detrimental in the ultimate goal of the story, which is to sell. Going back to the illustrator, it is important to consider how he views and is aware of his target audience for the illustrations. He must be sensitive to the orientation of the readers and on how he portrays them or how he expresses it to them in a manner appropriate. 1. The illustrative process is likened to the writing process because of the way it does not follow strict guidelines and sequences of stages in order to make the desired outcome, but they nonetheless adhere to the same overall process. Writing is the ability to articulate to share and influence the thoughts with others (The Writing Process, 2007), in like manner, illustrating is not so far off in that concept. 2. In writing a story board, first, one needs to consider the message that is the overall concept in the story. In this case, in the story of Cinderalla, itââ¬â¢s about
Tuesday, November 19, 2019
Globlisation and forgen direct investment Essay
Globlisation and forgen direct investment - Essay Example According to Encyclopaedia Britannica globalization is the course through which the understanding of day to day life is becoming harmonized all over the globe. (King, 126) In economics, a wide description is that globalization is the union of prices, wages, products, profits and rates of interest in synchronization with developed nation norms. Globalization of the financial system depends on the position of international business, human migration, incorporation of pecuniary markets, and mobility of capital. The International Monetary Fund observes the increasing financial interdependence of countries all over the world through rising quantity and multiplicity of cross-border dealings, gratis international capital flow, and comparatively faster and extensive dissemination of technology. Theodore is more often than not attributed with globalization's initial utilization in an economic perspective. (Kar, 145) Globalization in the period from the time after World War II has been driven by improvement in technology which has declined the expenses of trade, and business arbitration rounds, initially under the sponsorship of GATT, which led to a succession of concords to do away with restrictions on gratis deals. Given that the end of World War II, after the arrival of the United Nations and the Bretton Woods institutions, there has been a sudden increase in the attainment and influence of Multinational corporations and the fast expansion of global civil society. (Border, 227-228) There are disagreements between media conglomerates, among various nations-states and speed and character of technical growth might facilitate in approaching one or another way out. While there is a measure of globalisation, its speed and direction is variably contested. The nation-state continues to keep hold of most of its authority, but it requires unfolding them and implementing them in innovative ways, if it d esires to fulfil defies of global forces and global actors. For instance in a global structure of governance the perception of sovereignty is becoming a much more expandable and absorbent one. Sovereignty requires be sharing, passing to global with local bodies. It is put into effect by states in combination with local and supranational bodies. (Fletcher, 188) This does not essentially signify that globalisation is deterioration the power of nation-states. However it does imply that this authority, in turn to be effectual, has to be transformed and reorganized. And this is to a degree already taking place. According to some, for instance, certain international institutions are in reality best implicit as a response to global forces or better as a reemphasize in a dynamic method of the authorities of nations. Thus for transformationalists the particular forms followed by globalisation are not predictable. (Lamb, 243-245) Detractors of the economic issues of globalization challenge that it is not an unalterable procedure which flows logically from the economic requirements of every person, as its supporters naturally argue. The opponents generally accentuate that globalization is a course that is arbitrated in accordance with the commercial benefits, and naturally elevate the prospect of
Saturday, November 16, 2019
Impact of Foreign Banks on Banking in Emerging Economies Essay Example for Free
Impact of Foreign Banks on Banking in Emerging Economies Essay Increased technology and innovation International banking in emergingââ¬âmarket have some advantages from the technology and innovation. The advanced technology and innovation system could even surpass the conventional technology and innovation. For example, they could improve productivity, increase in market and increase the competition and so on . Innovations in customer experience and superior customer service delivery, network integration. (Infosys 2000). For example, the internet and computer system have a useful communication system to connect the consumer and bank. In daily life, customer often use the mobile phone, computer transfer the money. At the same time, innovation and technology is a lower cost of the banking system in the emerging market. The increased technology and innovation in emerging market may help the banking system make a clear communication for their employee, shareholder and consumer. As a result, banks in emerging markets are leapfrogging their rich-world rivals in efficiency, technology and innovation (special report international banking 2011). Increased liquidity and solvency Comparing with the local banking system, the foreign banks on banking in emerging market have different kind of comparative advantage. The reason is emerging market allow foreign bank entry to local market. This is lead to the higher liquidity and solvency. Foreign direct investment is a useful fund source for local market. At the same time, the foreign banks also have important roles which represent a borrower. For example, foreign banks have an enough capital base and asset. Foreign banks have played a major role in financing emerging market (EMEs) in recent year. Increased liquidity and solvency has helped emerging markets to develop their economies and allocate capital and financial know-how efficiently across countries (Agustà n Villar ) Disadvantage Complex global policies and challenges international banking There are some negative factors occur in global banks in emerging economies. One of the important factors is complex global policies. For example, the foreign banks are an extension of parent bank which sent to managers to overseas. Different banking system has different policies. Meanwhile, the government also comes up with stricter policies. As a result, foreign banks should face a lot of complicated policies in emerging market. The collapse of Barings was a demonstration of how different countries supervisors are failing to communicate with each other.( the economist 1997). This opinion shows that the international banking in emerging market should have a closer supervisor.
Thursday, November 14, 2019
Imagery within the Tragedy Othello Essay -- Othello essays
Imagery within the Tragedy Othelloà à à à à à The grand variety of imagery in William Shakespeareââ¬â¢s tragic drama Othello serves many purposes. Let us in this paper consider the types and purposes of the imagery. à In her book, Everybodyââ¬â¢s Shakespeare: Reflections Chiefly on the Tragedies, Maynard Mack comments on the imagery of darkness and how it supports the evil schemes of the ancient: à Just now, however, as we listen to his plans evolve, the darkness seems chiefly to be Iagoââ¬â¢s element. In the darkness of this Venetian street, he moves to disrupt Othelloââ¬â¢s marriage if he can. Later, in the darkness of a street in Cyprus, he will close his trap on Cassio, involving him in a scuffle that will cost him his lieutenancy. Still later, in the dark island outpost, he will set Roderigo to ambush Cassio, and so (he hopes) be rid of both. Simultaneously, in a darkness that he has insinuated into Othelloââ¬â¢s mind, Desdemona will be strangled. (134) à The vulgar imagery of the ancient dominate the opening of the play. Francis Ferguson in ââ¬Å"Two Worldviews Echo Each Otherâ⬠describes the types of imagery used by the antagonist when he ââ¬Å"slips his mask asideâ⬠while awakening Brabantio: à Iago is letting loose the wicked passion inside him, as he does from time to time throughout the play, when he slips his mask aside. At such moments he always resorts to this imagery of money-bags, treachery, and animal lust and violence. So he expresses his own faithless, envious spirit, and, by the same token, his vision of the populous city of Venice ââ¬â Iagoââ¬â¢s ââ¬Å"world,â⬠as it has been called. . . .(132) à Standing outside the senatorââ¬â¢s home late at night, Iago uses imagery within a lie to arouse the occupant: ââ¬Å" Awake! w... ...s, copulating horses and sheep, serpents, and toads; other images, more wide-ranging in scope, include green-eyed monsters, devils, blackness, poisons, money purses, tarnished jewels, music untuned, and light extinguished. (217) à WORKS CITED à Bevington, David, ed. William Shakespeare: Four Tragedies. New York: Bantam Books, 1980. à Ferguson, Francis. ââ¬Å"Two Worldviews Echo Each Other.â⬠Readings on The Tragedies. Ed. Clarice Swisher. San Diego: Greenhaven Press, 1996. Reprint from Shakespeare: The Pattern in His Carpet. N.p.: n.p., 1970. à Mack, Maynard. Everybodyââ¬â¢s Shakespeare: Reflections Chiefly on the Tragedies. Lincoln, NB: University of Nebraska Press, 1993. à Shakespeare, William. Othello. In The Electric Shakespeare. Princeton University. 1996. http://www.eiu.edu/~multilit/studyabroad/othello/othello_all.html No line nos.
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